Ponderings

{ meandering marketing thoughts }

By Craig Killick

Sell Me Something I Understand

One of the questions I like to ask when I meet a prospective client is... So, how does your business actually make money?

By Craig Killick

Maximising your greatest marketing asset

Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.

By Craig Killick

Feel free to polish your own turd.

Stop being vanilla, focus on customer service excellence and make sure you're not running a turd factory.

By Craig Killick

Are You Maximising Real Opportunity with SEO?

SEO for driving sales is not about keywords or blogging - there needs to be intent. Otherwise, you're just pissing into a very strong wind.

By Craig Killick

Boring Marketing

Maybe I've been working in the beauty industry too long, but I'm finding B2B increasingly boring. Boring people talking about boring things in a boring way.

By Craig Killick

Um, I’m a… what I mean to say is I do, um….

Sometimes, I find it difficult to explain what I do. It's hard to sell ideas and it's hard to sell cost-savings. At the end of the day, results matter.

By Craig Killick

Noise is Not Marketing

Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn – like, comment and share posts. Facebook, Instagram, Pinterest… Rinse and repeat. Got to keep the marketing [...]

By Craig Killick

The Google Delusion

If you think Google's on your side, you're an idiot. Stop pandering & start loving the message you create, not the platform that might deliver it on.

By Craig Killick

Stop. Someone stole my imagination.

Recently, I 've seen a few people 'hijack' adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.

By Craig Killick

Fur Coat and No Knickers Websites

Once again, I find myself doing a web audit, having been asked to look at website, only to find that the whole damn thing has been robots'd out.

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