Ponderings

{ meandering marketing thoughts }

By Craig Killick

The Art Of Asking

If you don't put in the effort in the way you ask, why should anyone bother responding? Whether you're a business, charity or non-profit - make people care.

By Craig Killick

What Have You Got To Offer First?

Going back to basics - and that at the end of every transaction is a person - are that many of us actually offering something up front?

By Craig Killick

Sell Me Something I Understand

One of the questions I like to ask when I meet a prospective client is... So, how does your business actually make money?

By Craig Killick

Maximising your greatest marketing asset

Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.

By Craig Killick

Feel free to polish your own turd.

Stop being vanilla, focus on customer service excellence and make sure you're not running a turd factory.

By Craig Killick

Are You Maximising Real Opportunity with SEO?

SEO for driving sales is not about keywords or blogging - there needs to be intent. Otherwise, you're just pissing into a very strong wind.

By Craig Killick

Boring Marketing

Maybe I've been working in the beauty industry too long, but I'm finding B2B increasingly boring. Boring people talking about boring things in a boring way.

By Craig Killick

Um, I’m a… what I mean to say is I do, um….

Sometimes, I find it difficult to explain what I do. It's hard to sell ideas and it's hard to sell cost-savings. At the end of the day, results matter.

By Craig Killick

Noise is Not Marketing

Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn – like, comment and share posts. Facebook, Instagram, Pinterest… Rinse and repeat. Got to keep the marketing [...]

By Craig Killick

The Google Delusion

If you think Google's on your side, you're an idiot. Stop pandering & start loving the message you create, not the platform that might deliver it on.

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